Working on Health Communication
- Nova Corcoran - University of South Wales, UK
Health Communication
Responding to this demand, Working on Health Communication provides a practical guide to the process of designing, implementing and evaluating campaigns.
The book follows the campaign design process step-by-step. It covers every stage from selecting theoretical models and identifying the message and target audience, right through to running the campaign and evaluating its success. "Real-life examples" of actual campaigns are used throughout to show how theoretical ideas work in practice.
Working on Health Communication is ideal for students and practitioners in public health, health promotion and other health-related areas who are working on health campaigns.
'Overall, this well-structured book is suitable for health professionals willing to take tips in designing a campaign or to hone their communication skills to deliver effective health messages...A comprehensive guide to health communication' -
Current Science
'Corcoran's text has crystal clear relevance to all front line practitioners who work to promote health. Using a logical 'can do' approach and a wealth of illustrative examples, this book is both a practical guide and a resource for reviewing campaigns across a range of health domains' -
Matthew Jones, University of West of England
"This well-structured book is suitable for health professionals willing to take tips in designing a campaign or to hone their communication skills to deliver effective health messages. Thus, this book is a comprehensive guide to health communicators."
Essential reading by the students who take the course Physical activity promotion
Well-written overview of the most important models and concepts
A very useful text book for all Public Health students on health promotion modules. Clear advice on methods for communication and evaluation of campaigns. Activities and examples make this a valuable self learning resource.
Useful, information content for students on a FD programme covering Introduction to Health Promotion. Clear and concise and easy to read.
Very clearly structured book, useful introductions to and reviews of each chapter. Real life case studies help to bring the theory to life and well considered, applied activities support the student to learn and apply the theory throughout.
A very easy to follow and pleasant book to read. had all the items included in it that were pertinant to the course requirements.
Sage College Publishing
