Web Survey Methodology

First Edition

Mario Callegaro - Google
Katja Lozar Manfreda - University of Ljubljana, Slovenia
Vasja Vehovar - University of Ljubljana, Slovenia

Additional resources:

Series:
Research Methods for Social Scientists

May 2015 | 344 pages | SAGE Publications Ltd

Web Survey Methodology guides the reader through the past fifteen years of research in web survey methodology. It both provides practical guidance on the latest techniques for collecting valid and reliable data and offers a comprehensive overview of research issues. Core topics from preparation to questionnaire design, recruitment testing to analysis and survey software are all covered in a systematic and insightful way. The reader will be exposed to key concepts and key findings in the literature, covering measurement, non-response, adjustments, paradata, and cost issues. The book also discusses the hottest research topics in survey research today, such as internet panels, virtual interviewing, mobile surveys and the integration with passive measurements, e-social sciences, mixed modes and business intelligence.

The book is intended for students, practitioners, and researchers in fields such as survey and market research, psychological research, official statistics and customer satisfaction research.

Available Formats

ISBN: 9780857028600	Hardcover	Suggested Retail Price: $164.00	Bookstore Price: $131.20
ISBN: 9780857028617	Paperback	Suggested Retail Price: $57.00	Bookstore Price: $45.60

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Chapter 1: Survey research and web surveys

Definition and typology

Web survey process

Evolution of web surveys, applications and related practices

Chapter 2: Pre-fielding

Mode elaboration

Sampling

Questionnaire preparation

Technical preparations

Nonresponse strategy

General management

Chapter 3: Fielding

Recruiting

Measurement

Processing and monitoring

Chapter 4: Post-fielding

Data preparation

Preliminary results

Data exporting and documentation

Chapter 5: Selected topics in web survey implementation

Smartphones, tablets and other devices

Online panels

Web survey software

Chapter 6: Broader context of web surveys

Broader methodological context

Web surveys within the project management framework

The web survey profession

Web survey bibliography

Chapter 7: Future of web surveys

General technological developments

Web survey software

Methodology

Broader business and societal issues

Chapter 8: Conclusions

Supplements

Web SM accompanying website
Visit for links to further reading and supplements for each chapter

Download ePub or PDF files

I'm adopting this important resource as a recommended material for web surveys in digital enterprise architecture.

Professor Alfred Zimmermann

Faculty of Informatics, Reutlingen University of Applied Sci

February 1, 2016

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Recommended for anyone involved in or considering online surveys.

Ms Sandra Fleming

School of Nursing and Midwifery, Trinity College Dublin

June 29, 2015

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This is a useful book for anyone planning to undertake a web survey. The book provides a clear indication of the process although this is obviously written for the American market with some of the costs being identified in dollars.

Dr Helen Stoneley

Faculty of Education, Health, Sciences, Derby University

June 25, 2015

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The book is useful for our students conducting the survey via the Internet with noting the techniques and limitations in data collection

Professor Wai-Kwok Benson Wong

Dept of Government and International Studies, Hong Kong Baptist University

June 9, 2015

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A very concise book offering students guidance into contemporary research areas

Mr Shelton Giwa

Dpt of Strategic Management & Marketin, De Montfort University

September 7, 2015

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This book is a very extensive document and helps students to get into the field and also practitioners who want to know more about certain topics. It covers the start and design of a web survey and also the practical aspects one has to include to reach a successful online survey.

Dr Paul Jimenez

Institut fur Psychologie, Karl-Farnzens-Universitat Graz

October 29, 2015

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