Social Marketing Quarterly (SMQ) is a scholarly, internationally-circulated journal focused exclusively on the theoretical, research and practical issues confronting academics, practitioners, policymakers and others involved in behavior change for the social good. SMQ is for professionals who use (or want to use) marketing principles, strategies and techniques to change individual behavior and benefit society. SMQ contains research/evaluation studies, case studies, commentaries, editorials, and book reviews on the use of social marketing to protect the environment, increase health, safety and well-being, and address other issues to increase the social good.
SMQ publishes original work and fosters a cooperative exploration of ideas and practices that promote innovative strategies. The journal occasionally publishes special issues pertaining to current topics of interest and relevance to the social marketing community.
Articles should be submitted via the Manuscript Central online submission system at http://mc.manuscriptcentral.com/usmq. For more information, and for full submission guidelines, please click here.
The goal of Social Marketing Quarterly is to advance the science and practice of social marketing. SMQ provides a forum for people in various disciplines to explore and share relevant theory, research and evaluation findings, innovative methods, and effective practices in the use of social marketing to bring about behavior change to benefit individuals, communities, and the larger society. SMQ publishes research/evaluation studies, case studies, editorials, commentaries, and book reviews relevant to social marketing worldwide on a wide range of topics, including physical and mental health, environment, safety, well-being, and other social issues. Social marketing focuses on behavior change for social good, thus its scope covers more than communication-only or social media approaches.
| Sameer Deshpande | Associate Professor, Social Marketing, Griffith University, Australia |
| Tina Robinette | Communications Specialist, FHI 360, USA |
| Judith A. McDivitt | Retired, Centers for Disease Control and Prevention, USA |
| Lynne Doner | Elucidate Change, USA |
| Philip Kotler | Kellogg School of Management, USA |
| James H. Lindenberger | University of South Florida, USA |
| Carol A. Bryant | University of South Florida, USA |
| Lynda Bardfield | Creative Conscience & Tufts University School of Medicine, USA |
| Michael Basil | University of Lethbridge, Canada |
| Jay M. Bernhardt | The University of Texas at Austin, USA |
| Andy Bhanot | Project Concern International, India |
| Brian J. Biroscak | Community Health Center, Inc., USA |
| Rebecca Brookes | Upstream Social Marketing, USA |
| Brian A. Day | Environmental Communication & Training, Inc., USA |
| Timo Dietrich | Griffith University, Australia |
| Robert Donovan | University of Western Australia, Australia |
| Doug Evans | The George Washington University, USA |
| Giuseppe Fattori | University of Bologna, Italy |
| Jeff French | Strategic Social Marketing Ltd, UK |
| Fred Fridinger | Centers for Disease Control and Prevention, USA |
| Mahmooda Kahliq Pasha | University of South Florida College of Public Health, USA |
| Jay Kassirer | Cullbridge Marketing and Communications, Canada |
| Punam Keller | Tuck School of Business at Dartmouth College, USA |
| Houda Khayame | Open University (Milton Keynes), UK |
| Krzysztof Kubacki | University of Plymouth, UK |
| François Lagarde | University of Montreal, Canada |
| Shiraz Latiff | Hummingbird International, Sri Lanka |
| Nancy R. Lee | University of Washington and Social Marketing Services, Inc., USA |
| R. Craig Lefebvre | RTI International, USA |
| Terry Long | Self-employed, USA |
| William Madway | Social Marketing & Advocacy Campaign Strategies, USA |
| Ryan J. A. McAndrew | Queensland University of Technology, Australia |
| Doug McKenzie-Mohr | McKenzie-Mohr & Associates Inc., Canada |
| Rowena Merritt | The University of Kent, UK |
| Claire Naidoo | LiveMoya, South Africa |
| Mike Newton-Ward | UNC Gillings School of Global Public Health, USA |
| Glen Nowak | Grady College of Journalism and Mass Communication, University of Georgia, USA |
| Norm O’Reilly | University of Guelph, Canada |
| Claudia Parvanta | University of South Florida College of Public Health, USA |
| Brenda Pulley | REAP Consulting, USA |
| Rebekah Russell-Bennett | Queensland University of Technology, Australia |
| Sridhar Samu | Great Lakes Institute of Management, India |
| Darcy Sawatzki | Evoke Kyne, USA |
| Fiona Spotswood | University of Bristol, UK |
| John Strand | Independent Consultant, USA |
| Jennifer J. Tabanico | Action Research, USA |
| Alan Tapp | UWE-Bristol, UK |
| V. Dao Truong | Universiti Brunei Darussalam, Vietnam |
| Dave Ward | Hazardous Waste Management Program, Seattle & King County, USA |
| Jennifer Wayman | Hager Sharp Inc., USA |
| Mark A. Weber | Office of the Assistant Secretary for Public Affairs, U.S. Department of Health and Human Services, USA |
| Nedra Kline Weinreich | Weinreich Communications, Israel |
| Livingston A. White | The University of the West Indies, Mona Campus, Jamaica |
| Todd Phillips | Director, Social Marketing and Communication, FHI 360, USA |
| Carol A. Bryant | University of South Florida, USA |
| James H. Lindenberger | University of South Florida, USA |
Manuscript submission guidelines can be accessed on Sage Journals.