Seven Skills of Media Literacy
- W. James Potter - University of California, Santa Barbara, USA
In Seven Skills of Media Literacy, best-selling author and renowned scholar W. James Potter provides readers with the practical guidance they need to make substantial improvements on seven major skills required to increase their media literacy. For each of these seven skills, Potter provides easy-to-follow algorithms and heuristics that structure the process of using the skill. Chapters also offer many exercises to help readers practice using these algorithms and heuristics while avoiding traps in thinking. The book is organized to guide readers progressively through the sequence of media literacy skills, starting with the most fundamental and building to the more complex skills. This book is a must read for those people serious about becoming more strategic in using the media to satisfy their own needs for information and entertainment and thereby avoid being exploited by media messages.
INSTRUCTORS: Bundle Seven Skills of Media Literacy with Potter’s core text, Media Literacy, Ninth Edition, for only $5 more! Bundle ISBN: 978-1-5443-9525-8
"The term “media literacy” is as difficult to define as the term “critical thinking.” This textbook makes the concept a lot less abstract by viewing media literacy in terms of seven essential skills."
"The book provides a thorough exploration into all aspects of media literacy, by an author well-known for his expertise in the subject."
"This is a text that’s great for helping students develop the kind of critical thinking skills we all talk about wanting students to achieve. As a text for analyzing messages...it seems as though it would be an excellent source."
"This textbook is an excellent opportunity for students to better understand media literacy and the skills required to critically think about how media influences their lives. Not only does the author discuss these ideas, but he introduces the skills that students can develop to use these skills in the real world."
"I would describe Potter’s book as a tool that would be useful in taking what we often make complex and potentially simplifying the subject matter to make it less intimidating for the learning process."
"A welcome addition to the literature on media literacy as a skills-based orientation that clearly outlines how audiences may recognize, interpret, and judge media influences across various planes of their lives."
This book helps students understand more in terms skills they should have in order to improve their media literacy
Still under consideration.
Sage College Publishing
