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“The key strength of this text is the discussion and presentation of how to think about qualitative research. This is the only text that discusses the process of thinking before doing at any stage of the research project from the general idea to the writing up and submitting for publication. This kind of discussion is extremely helpful for novice or experienced researchers as it helps them to take a step back in the middle of the research process, rethink clearly and improve the project.”

Ruth Segal

“This book combines the basics of qualitative research methods (why we choose qualitative over quantitative when we are trying to answer specific questions about human behavior) and the nuts and bolts of how to actually do qualitative research. I like that it explains qualitative research from conceptualization to writing up the results. Not a lot of textbooks accomplish this – they allude to a lot, but they don’t include the necessary information that this textbook includes.”

Rhonda R. Buckley

“The text is very clear and well organized, and accessible for new students. In comparison to many other introductory texts, it really brings to the fore the need for theoretical and methodological coherence.”

Irina L. G. Todorova

“An invaluable introduction to qualitative inquiry that emphasizes several points that I rarely find in other texts and, although somewhat subtle, they are extremely important for doing rigorous research.”

Sandra Mott

“This text offers current thinking in the field. The authors are well-established qualitative researchers and have pulled off a great text for the beginning researcher.”

Matthew A. Eichler

I used this book in a Research Design class that was entry level intro to qual and quant research for graduate students in OD. It was easy to understand for students for the qualitative segment of the class, but I think I would choose a different text next time. It is better than Creswell in my opinion, but I am going to give Sarah Tracy's text a try next time. I like her use of language better and it is simpler to understand without being condescending to grad students.

Ms Mary Fambrough

A good overview of the research process, but insufficient as a standalone practical guide.

Dr Marian Iszatt-White

Excellent text to explain nitty gritty of qualitative research, helps students to make links between abstract and concrete.

Dr Sarah Kendal

Excellent reading material for those newly embarking into qualitative research. I have recommended this as essential reading for those at the end of undergraduate programmes or at the beginning of Masters level.

Dr Aled Jones

An excellent introduction to the subject matter for undergraduate students, non-ideological and straightforward.

Mr Felix Seyfarth

A clear and accessible book for students. Gives a good overview of qualitative methods.

Dr Matti Tedre

This is a must have introductory text for anyone with a developing an interest in qualitative research. It is clearly written and with a structure that allows readers to be guided through the complexity of qualitative inquiry. Useful for undergraduate, masters and doctoral level students.

Mrs Sally Goldspink

Ordered for Library.

Dr John Hedgcock

Very clear approach to disseminating five primary areas of qualitative research. My students appreciated the way it addressed the analysis of data in detail. In addition, the chapter on writing for different audiences and purposes was particularly valuable for beginning researchers.

I adopted it for the class I taught last fall, 2012. My apologies for not completing this earlier.

Dr Akosua Addo

I have been using the 2nd edition for my Qualitative Methods course for two years, so adopting the 3rd ed was a "no-brainer." The book is quite helpful: It does a lot to demystify qualitative research and assisting students students thru the elements of qualitative design.

Dr Carolyn Phillips

This is another good text in the armoury of part time professional students who are engaged in work based projects

Ms Eve Coles

Great text, well written. Students sang praises for this book.

Dr Peter Gleason

Nice intro for undergraduate students, we rather like this.

Dr Jon Cryer

This book has a good structure for students developing a proposal or carrying out qualitative research. It is also clear and well written. The resources at the end of each chapter are really good for students eg. the recommended journals at end of ch2. I will be recommending this to students on the Developing Research and Evaluation Skills module and also adding it to our recommended reading list for the Dissertation Module.

Mrs Linda Martindale

This provides a useful overview for qualitative research methods and is appropriate for masters and PhD level students

Dr Val Mitchell

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