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“The proposed text has many different sections that can only enhance classroom discussions…I think the TOC is strong and will make for a thorough text.”

Michael J. Messina

"A brief overview of marketing ethics could be incorporated into courses dealing primarily with another topic to add ethics into the curriculum or it could be used in a stand-alone marketing ethics class."

Bruce A. Huhmann

brief, readable

Russell Smith

The course was deferred. The book was good and I may add it as a supplement to a different marketing class. As a brief guide it would be hard to use as a standalone but in combination with a marketing text it would work well.

Professor Jeffrey Bowe

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