McQuail’s Media and Mass Communication Theory
- Denis McQuail - University of Amsterdam, Netherlands
- Mark Deuze - University of Amsterdam, Netherlands
"What a magnificent invitation to the field of media and communication - full of lively debate and relevant examples yet carefully balanced, comprehensive in scope and thoughtfully explained.“
Professor Sonia Livingstone Department of Media and Communications, London School of Economics and Political Science
Now in its seventh edition, this landmark text continues to define the field of media and mass communication theory and research, offering a uniquely comprehensive and balanced guide. It maintains the narrative of earlier editions into the world of pervasive, ubiquitous, mobile, social and always-online media that we live in today.
New to this edition:
- An increased focus on conceptualizing ‘mass’ media and communication and media theory in an age of big data, algorithmic culture, AI, platform governance, streaming services, and mass self-communication.
- Further discussion of the ethics of media and mass communication in all chapters.
- Inclusion of a diverse and global range of voices, histories and examples from across the field.
- More detailed attention to the way media industries work and what it is like to make all kinds of media, including but not limited to: journalism, advertising, film, television, and digital games.
- New and revised material, including a new chapter “A Canon of Media Effects”, bringing together Social-Cultural Effects & News, Public Opinion and Political Communication, helping the reader to rethink and reframe the whole idea of media effects and influence.
A vitally important resource for all students of Media and Mass Communication in the 21st century.
"What a magnificent invitation to the field of media and communication - full of lively debate and relevant examples yet carefully balanced, comprehensive in scope and thoughtfully explained.“
This informative, important and readable volume should populate the shelves of those wanting to understand more fully how the media and mass communication operate today. Continuing where McQuail’s legendary volumes on mass communication theory ended, Deuze pays him tribute while offering another chance to engage with its debates in real time.
Denis McQuail’s classic reference work, now thoroughly updated by Mark Deuze, provides an eminently dependable and accessible overview of media and communication theory. With a well-balanced mix of description, analysis, and supporting figures and boxes, the seventh edition remains a one-stop resource for student and scholar alike.
We should be grateful Mark Deuze took on the task of bringing Denis McQuail’s book up to date. The result is one of the best introductions communication and media studies has ever had.
When you study this book, you realize that we all live not only with but mainly in media, and that this has a huge influence on our lives. This new book by Deuze and McQuail invites everyone into a conversation about what you read and to take up a position toward it. Deuze is an astonishing writer who takes you on a fast-paced journey through developments and approaches in media and mass communication theory. Deuze - building on the profound tradition of McQuail - has succeeded with this totally renewed edition!
Sage College Publishing
