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Mass Communication and Public Health
Complexities and Conflicts

Edited by:

Charles K. Atkin - Michigan State University, USA
Lawrence Wallack - Portland State University, USA

Volume: 121

Series:
SAGE Focus Editions

August 1990 | 200 pages | SAGE Publications, Inc

Description
Contents

The media influence how we live--and die. Tobacco can kill us, yet we continue to smoke. Drinking and driving is a lethal combination, yet we continue to drive when inebriated. Poor diet slowly destroys us, yet we continue to eat unhealthily. Why? Evolving from a national conference, Mass Communication and Public Health examines why public information campaigns have achieved limited success and what can be done to improve their effectiveness. This up-to-date volume has a fourfold focus:

Available Formats

ISBN: 9780803939257 Paperback Suggested Retail Price: $142.00 Bookstore Price: $113.60

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Charles Atkin and Elaine Bratic Atkin

Issues and Initiatives in Communicating Health Information

Lawrence Wallack

Mass Media and Health Promotion

Promise, Problem and Challenge

Philip Meyer

News Media Responsiveness to Public Health

Stephen Klaidman

Roles and Responsibilities of Journalists

Stephen C Stuyck

Public Health and the Media

Unequal Partners?

William Novelli

Controversies in Health-Related Products

Bruce A Silverglade

Regulatory Policies for Communicating Health Information

Nancy Signorielli

Television and Health

Images and Impact

Kathryn C Montgomery

Promoting Health Through Entertainment Television

Brian R Flay and Dee Burton

Effective Mass Communication Strategies for Health Campaigns

Lawrence Wallack

Improving Health Promotion

Media Advocacy and Social Marketing Practices

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