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Marketing Ethics
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Marketing Ethics

Five Volume Set
Edited by:
September 2012 | 2 096 pages | SAGE Publications Ltd
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The burgeoning field of marketing ethics looks at the moral issues and controversies surrounding marketing theory and practice. This four-volume set focuses on understanding marketing ethics from a management perspective, including articles that: provide ways of thinking about marketing ethics; offer a descriptive account of how marketers make decisions with ethical content; present normative guidance for marketing decision-making; and address specific ethical issues in marketing practice.

The editors' introduction provides an overview of the literature included in the set as well as identifying directions for future research.

Volume One: Foundations of Marketing Ethics provides a conceptualization of the field, including some of the earliest contributions on the topic.

Volume Two: Positive Marketing Ethics looks at how managers make ethical marketing decisions.

Volume Three: Normative Marketing Ethics focuses on normative marketing ethics, which is primarily concerned with the prescriptive considerations of how marketers should make decisions with ethical content.

Volume Four: Ethical Issues in Marketing addresses the effects and possible solutions to the major ethical issues arising in the practice of marketing, both at the micro/firm level and at the more macro/systemic level.

 
VOLUME ONE: FOUNDATIONS OF MARKETING ETHICS
A Model for Ethics in Marketing

Robert Bartels
Business and Marketing Ethics as Professional Ethics: Concepts, Approaches and Typologies

Johannes Brinkmann
Marketing Managers: Caught in the Middle

E. Raymond Corey
Would You Want Your Daughter to Marry a Marketing Man?

Richard N. Farmer
Nature and Scope of Marketing Ethics

O. C. Ferrell
A Contingency Framework for Understanding Ethical Decision Making in Marketing

O. C. Ferrell and Larry Gresham
Ethical and Legal Foundations of Relational Marketing Exchanges

Gregory T. Gundlach and Patrick E. Murphy
A General Theory of Marketing Ethics

Shelby D. Hunt and Scott Vitell
Fostering Ethical Marketing Decisions

Gene R. Laczniak and Patrick E. Murphy
The Growing Responsibilities of Marketing

Robert J. Lavidge
The Dangers of Social Responsibility

Theodore Levitt
Ethics in Marketing: Problems and Prospects

T. R. Martin
Marketing Ethics: A Review with Implications for Managers, Educators and Researchers

Patrick Murphy and Gene R. Laczniak
Research on Marketing Ethics: A Systematic Review of the Literature

Alexander Nill and John A. Schibrowsky
The Depth Approach

Vance Packard
What are the Social and Ethical Responsibilities of Marketing Executives?

James M. Patterson
Social Responsibility, Ethics and Marketing Strategy: Closing the Gap between Concept and Application

Donald Robin and Eric Reidenbach
Half a Century of Marketing Ethics: Shifting Perspectives and Emerging Trends

Bodo Schlegelmilch and Magdalena Oberseder
Laying Foundations for an Emerging Field: A Commentary on Shelby Hunt's Research on Marketing Ethics

N. Smith
Some Thoughts on the Nature of Ethics in Marketing

J. Howard Westing
Marketing Ethics-An Overview

Paul Whysall
 
VOLUME TWO: POSITIVE MARKETING ETHICS
Judgments of Marketing Professionals about Ethical Issues in Marketing Research: A Replication and Extension

Ishmael P. Akaah and Edward A. Riordan
Supervising Unethical Salesforce Behavior

Joseph A. Bellizzi
Ethics and Marketing Management: An Empirical Examination

Lawrence B. Chonko and Shelby D. Hunt
How Advertising Practitioners View Ethics: Moral Muteness, Moral Myopia, and Moral Imagination

Minette E. Drumwright and Patrick E. Murphy
Ethical Behavior and Bureaucratic Structure in Marketing Research Organizations

O. C. Ferrell and Steven J. Skinner
Marketing and Machiavellianism

Shelby D. Hunt and Lawrence B. Chonko
Ethical Problems of Marketing Researchers

Shelby D. Hunt, Lawrence B. Chonko, and James B. Wilcox
Corporate Ethical Values and Organizational Commitment in Marketing

Shelby D. Hunt, Van R. Wood, and Lawrence B. Chonko
An Empirical Investigation of a General Theory of Marketing Ethics

Michael A. Mayo and Lawrence J. Marks
Consumer Responses to Socially Questionable Corporate Behavior: An Empirical Test

Kenneth E. Miller and Frederick D. Sturdivant
An Application and Extension of a Multidimensional Ethics Scale to Selected Marketing Practices and Marketing Groups

Eric R. Reidenbach, Donald P. Robin, and Lyndon Dawson
Control System and Task Environment Effects on Ethical Judgment: An Exploratory Study of Industrial Salespeople

Diana C. Robertson and Erin Anderson
Institutionalization of Ethics and its Consequences: A Survey of Marketing Professionals

Anusorn Singhapakdi and Scott J. Vitell
Antecedents, consequences, and mediating effects of perceived moral intensity and personal moral philosophies

A. Singhapakdi, SJ Vitell, and G.R. Franke
Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility

Sen, Sankar and C.B. Bhattacharya,
Ethics and Target Marketing: The Role of Product Harm and Consumer Vulnerability

N. Craig Smith and Elizabeth Cooper-Martin
 
VOLUME THREE: NORMATIVE MARKETING ETHICS
Societal Marketing and Morality

Andrew Crane and John Desmond
Persuasive Advertising, Autonomy, and the Creation of Desire

Roger Crisp
Social Contracts and Marketing Ethics

Thomas Dunfee, N. Craig Smith, and William T. Ross, Jr.,
A Synthesis of Ethical Decision Models for Marketing

O. C. Ferrell, Larry G. Gresham and John Fraedrich
Cognitive Moral Development and Marketing

Jerry R. Goolsby and Shelby D. Hunt
Frameworks for Analyzing Marketing Ethics

Gene R. Laczniak
Normative Perspectives for Ethical and Socially Responsible Marketing

Gene R. Laczniak and Patrick E. Murphy
Distributive Justice: Pressing Questions, Emerging Directions, and the Promise of Rawlsian Analysis

Gene R. Laczniak and Patrick E. Murphy
Exonerating Unethical Marketing Behaviors: A Diagnostic Framework

Oswald Mascarenhas
Character and Virtue Ethics in International Marketing: An Agenda for Managers, Researchers and Educators

P. E. Murphy
Global Marketing Ethics: A Communicative Approach

Alexander Nill
A Paradigm for Development and Promulgation of a Global Code of Marketing Ethics

Kumar C. Rallapalli
Searching for a Place to Stand: Toward a Workable Ethical Philosophy for Marketing

Donald P. Robin and R. Eric Reidenbach
Ethical Guidelines for Marketing Practice: A Reply to Gaski and Some Observations on the Role of Normative Marketing Ethics

N. Craig Smith
Marketing Strategies for the Ethics Era

N. Craig Smith
A Contextualist Proposal for the Conceptualization and Study of Marketing Ethics

Craig Thompson
Ethical Theory, Societal Expectations and Marketing Practices

Clarence C. Walton
 
VOLUME FOUR: ETHICAL ISSUES IN MARKETING
The Image of Advertising Truth: Is Being Truthful Enough?

Boris W. Becker
Marketing, Ethics, and Morality

George G. Brenkert
Marketing to Inner-City Blacks: PowerMaster and Moral Responsibility

George G. Brenkert
Consumer Online Privacy: Legal and Ethical Issues

Eve Caudill and Patrick E. Murphy
Company Advertising with a Social Dimension: The Role of Noneconomic Criteria

Minette E. Drumwright
A Method for Evaluating the Ethics of Fear Appeals

Charles R. Duke et al
A Framework for Personal Selling and Sales Management Ethical Decision Making

O. C. Ferrell, Mark W. Johnston and Linda Ferrell
Marketing and the Notion of Well-Being

Paul Gibbs
Mirror, Mirror on the Wall What's Unfair in the Reflections on Advertising?

Morris B. Holbrook
Deception in marketing research: Ethical, Methodological, and Disciplinary Implications

Allan J. Kimmel and N. Craig Smith
What Consumerism Means for Marketers

Phillip Kotler
The Morality (?) of Advertising

Theodore Levitt
Ethics in Personal Selling and Sales Management: A Review of the Literature Focusing on Empirical Findings and Conceptual Foundations

Nicholas McClaren
An Ethical Basis for Relationship Marketing: A Virtue Ethics Perspective

P. E. Murphy, G. R. Laczniak and G. Wood,
The Distorted Mirror: Reflections on the Unintended Consequences of Advertising

Richard W. Pollay
Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising

Richard W. Pollay and Banwari Mittal
Ethical Issues in Marketing Strategy and Implementation

John A. Quelch and N. Craig Smith
Marketing to the Poor: An Integrative Justice Model for Engaging Impoverished Market Segments

Nicholas J. C. Santos and Gene R. Laczniak
Ethics and Public Policy Implications of Research on Consumer Well-Being

M. Joseph Sirgy
Ethics in Marketing Research: Their Practical Relevance

Alice M. Tybout and Gerald Zaltman
The role of religiosity in business and consumer ethics: A review of the literature

S. J. Vitell
 
VOLUME FIVE: NEW AND EMERGING ISSUES IN MARKETING
Marketing with Integrity: Ethics and the Service-Dominant Logic for Marketing

Abela and Murphy
'Says Who?!' How the Source of Price Information and Affect Influence Perceived Price (Un)fairness

Margaret C. Campbell
Doing Better at Doing Good: When, Why and How Consumers Respond to Corporate Social Initiatives,

C. B. Bhattacharya and Sankar Sen
The Biasing Health Halos of Fast Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions

Pierre Chandon and Brian Wansink,
Nudge Your Customers Toward Better Choices

Daniel G. Goldstein et al
How Mainstream Consumers Think About Consumer Rights and Responsibilities

Paul C. Henry
Ethical Decisions and Response Mode Compatibility: Weighting of Ethical Attributes in Consideration Sets Formed by Excluding Versus Including Product Alternatives

Julie R. Irwin and Rebecca W. Naylor
Why We Boycott: Consumer Motivations for Boycott Participation

Jill Gabrielle Klein, N. Craig Smith and Andrew John
Ethical Beliefs and Information Asymmetries in Supplier Relationships

Kelly D. Martin and Jean L. Johnson
Commercializing Social Interaction: The Ethics of Stealth Marketing

Kelly D. Martin, and N. Craig Smith
The Dishonesty of Honest People: A Theory of Self-Concept Maintenance

Nina Mazar, On Amir and Dan Ariely
Moral Identity and Judgments of Charitable Behaviors,

Americus Reed, Karl Aquino and Eric Levy
Placebo Effects of Marketing Actions: Consumers May Get What They Pay For

Baba Shiv, Ziv Carmon, and Dan Ariely
Marketing's Consequences: Stakeholder Marketing and Supply Chain Corporate Social Responsibility

N. Craig Smith, Guido Palazzo and C. B. Bhattacharaya
Consumer ethics research: Review, synthesis and suggestions for the future

S. J. Vitell

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