International Journal of Market Research
Founded in 1958 the aim of the International Journal of Market Research (IJMR) is to publish original research addressing key challenges in market research and insight.
IJMR is SSCI-ranked, rated as an ‘A’ quality journal by the ABDC, and as an ‘Internationally Recognised’ (2*) journal in the CABS Academic Journal Guide.
The IJMR is first and foremost an applied journal that seeks to encourage a dialogue between practitioners, academics, and those in the business or public sectors who rely on research and insight to make effective decisions, deliver impact and drive change. IJMR publishes theoretical and empirical papers from both established and emerging scholars, and from a wide range of methodological backgrounds.
IJMR seeks to achieve impact through the relevance of the work it publishes. Papers must address a problem of relevance to stakeholders and provide actionable insights for practice. Whilst broad based, IJMR typically publishes papers that either make a methodological contribution or are novel examples of applied consumer research. Papers published in IJMR usually fall into one of the following categories:
• Papers that advance methodological thinking. For example, through demonstrating a new technique, a significant advancement of an existing technique or a review of the effectiveness of existing techniques. The methodological contribution must be clear and widely applicable.
• Papers that address a key issue relating to policy or ethical or managerial problems emerging from research practice. For example, papers relating to research ethics and codes, or broader ethical concerns over privacy, inclusive research or the impacts of new technologies.
• Papers that provide new insights into consumer research that have broad applications. These insights are embedded in real expertise in the research phenomena.
• A research note introducing a new issue for research practice or providing a call to action. For example, on a topic where the author feels that wider research evidence would be beneficial (e.g. outlining a new technique requiring more extensive validation).
This journal is a member of the Committee on Publication Ethics (COPE).
Submit your manuscript today at https://mc.manuscriptcentral.com/intjmr.
| Daniel Nunan | University of Warwick, UK |
| Arnold Japutra | University of Western Australia |
| Alena Kostyk | University of Glasgow, UK |
| Clifford Lewis | Charles Sturt University, Australia |
| Leo Paas | The University of Auckland, New Zealand |
| Christopher Pich | University of Nottingham, UK |
| Valentina Pitardi | University of Surrey, UK |
| Billy Sung | Curtin University, Australia |
| Arry Tanusondjaja | Ehrenberg Bass Institute, University of South Australia, Australia |
| Anca Yallop | Auckland University of Technology, New Zealand |
| Zachary William Anesbury | Ehrenberg Bass Institute, University of South Australia, Australia |
| Paolo Antonetti | NEOMA Business School, France |
| Richard Asquith | Richard Asquith Consulting, UK |
| Paul Baines | University of Leicester, UK |
| Chris Barnham | Chris Barnham Research and Strategy, UK |
| Zhiling Bei | University of Missouri, USA |
| Clive Boddy | University of Tasmania, Australia |
| Roger Byatt | University of Portsmouth, UK |
| Colin Campbell | University of San Diego, USA |
| Simon Chadwick | Cambiar, USA |
| Walid Chaouali | University of Tunis Carthage, Tunisia |
| Michelle Cowley-Cunningham | Dundalk Institute of Technology, Ireland |
| Harry Davies | Google, UK |
| John Dawes | Ehrenberg Bass Institute, University of South Australia, Australia |
| Philly Desai | Turnstone Research, UK |
| Maria Laura Di Domenico | Surrey Business School, UK |
| Don A. Dillman | Washington State University, USA |
| Markus Eberl | TNS Infratest, Germany |
| Laurent Florès | SLPV Analytics, France |
| Rachel Fuller | University of South Australia, Australia |
| Roberto Furlan | Kantar, UK |
| Peter Furness | Peter Furness, UK |
| Tobias Gummer | GESIS - Leibniz Institute for the Social Sciences, Germany |
| Chris Hackley | Royal Holloway University of London, UK |
| Joe Hair | University of South Alabama, USA |
| Mariann Hardey | Durham University |
| Nicole Hartnett | Ehrenberg Bass Institute, University of South Australia, Australia |
| Erika Hlédik | ELTE Eötvös Loránd University, Hungary |
| David Jiménez-Castillo | University of Almeria, Spain |
| Jan Karem Höhne | University of Mannheim, Germany |
| Rachel Kennedy | Ehrenberg Bass Institute, University of South Australia, Australia |
| Philipp Klaus | International University of Monaco, INSEEC U Research Center, Monaco |
| Tanja Kunz | GESIS - Leibniz Institute for the Social Sciences, Germany |
| James Leonhardt | University of Nevada, USA |
| Tim Macer | Meaning, UK |
| Armando Maria Corsi | University of Adelaide, Australia |
| Frauke Mattison-Thompson | Amsterdam Business School, Netherlands |
| Gunnar Mau | Centre for Consumer Protection and Vulnerable Consumers, Germany |
| George Miaoulis | Sheffield University / City College Thessaloniki, Greece |
| Sebastián Molinillo | University of Malaga, Spain |
| Alejandro Mollá-Descals | Universitat de Valencia, Spain |
| Virginia Monk | Motif Limited, UK |
| Leigh Morris | Bonamy Finch, UK |
| Corrine Moy | Independent Researcher |
| Graham Mytton | Audience Research Training and Consultancy, UK |
| Mihai Niculescu | New Mexico State University, USA |
| Suha Omar | De Montfort University, UK |
| Jo Pabari | University of Portsmouth, UK |
| Ray Poynter | The Future Place, UK |
| Jenni Romaniuk | Ehrenberg Bass Institute, University of South Australia, Australia |
| Joss Roßmann | GESIS - Leibniz Institute for the Social Sciences, Germany |
| Samer Sarsam | Sunway University, Malaysia |
| Marko Sarstedt | Ludwig Maximilians University, Germany |
| Yasmin Sekhon | University of Southampton, UK |
| Anjul Sharma | Walnut Unlimited, UK |
| Sharan Sharma | University of Maryland, USA |
| Trevor Sharot | Red Research, Singapore |
| Karsten Shaw | London School of Economics, UK |
| Nikoletta Theofania Siamagka | Aristotle University of Thessaloniki, Greece |
| Jason Sit | University of Portsmouth, UK |
| Christopher M. Smith | Wake Forest University, USA |
| Ineke Stoop | Independent Researcher, Netherlands |
| Pia Storvang | University of Southern Denmark, Denmark |
| Bradley Taylor | GITR Limited, UK |
| Luke Taylor | Kantar Public, UK |
| Mark Thorpe | Truth Consulting, UK |
| Giang Trinh | Ehrenberg Bass Institute, University of South Australia, Australia |
| Georgios Tsimonis | De Montfort University, UK |
| Kelly Vaughan | Ehrenberg Bass Institute, University of South Australia, Australia |
| Andrea Vocino | Deakin University, Australia |
| Zachary Williams | Western Michigan University, USA |
| Natyra Xharavina | University of Sheffield, Sheffield, UK |
Manuscript submission guidelines can be accessed on Sage Journals.