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Focus Groups in Social Research
First Edition
- Michael Bloor - University of Glasgow, UK
- Jane Frankland - Cardiff University, UK
- Michelle Thomas - Cardiff University, UK
- Kate Robson - University of Wales College of Medicine Dental School
Courses:
Focus Group Research
Focus Group Research
March 2001 | 120 pages | SAGE Publications Ltd
There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis.
The authors use examples, drawn from their own focus groups research experience, and provide exercises for further study. They address the three main components of composition, conduct and analysis in focus group research and also acknowledge the increasing impact the Internet has had on social research by covering the role and conduct of `virtual focus groups'.
Trends and Uses of Focus Groups
Composition of Groups
Preparation and Conduct
Analysis
Virtual Focus Groups
Conclusions
Will utilise this publication with post-graduate students.
School of Education and Community, Glyndwr University
October 5, 2012
Good to have a usable text giving workable advice and guidance
School of Education, Strathclyde University
April 16, 2012
Sage College Publishing
