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Exploring Mass Communication - Vantage Learning Platform
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Exploring Mass Communication - Vantage Learning Platform
Connecting with the World of Media



January 2024 | SAGE Publications, Inc
An intuitive learning platform you (and your students) will actually love.

Exploring Mass Communication: Connecting with the World of Media is offered in Sage Vantage, an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. For a personalized demo, please contact your Sage representative.
  • Assignable Video with Assessment
    Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now.
  • Flashcards and note-taking tools help students better prepare for class.
  • NEW! Audiobook Player allows students to listen to text content, boosting comprehension and retention. It offers flexible, on-the-go access, engaging both reluctant readers and auditory learners, improving the overall reading experience.
  • The Offline Reading option in the Student Dashboard offers greater accessibility to Vantage’s reading content, regardless of where students are or how strong their internet connection may be.
Watch this 90-second video and see how it works:


                              

Search Reference: Vantage Digital Option and Course tools done right

 
Part I: Understanding Today's Media World
 
Chapter 1: Media Basics: Models and Theories
 
Chapter 2: Media Audiences and Uses
 
Chapter 3: Media Systems and Corporate Ownership
 
Part II: Traditional Media
 
Chapter 4: Books: The Original Mass Medium
 
Chapter 5: Print Journalism: Newspapers and Magazines
 
Chapter 6: Radio and Other Audio Formats
 
Chapter 7: Movies
 
Chapter 8: Television
 
Part III: Digital Media
 
Chapter 9: The All-Consuming Internet
 
Chapter 10: Social Media
 
Chapter 11: Videogames and Gaming as Media
 
Part IV: Strategic Media
 
Chapter 12: Public Relations and Persuasion
 
Chapter 13: Advertising and Marketing
 
Part V: Rules and Values
 
Chapter 14: Media and the Law
 
Chapter 15: Ethics: What We Value
 
Glossary
 
Notes
 
Index

Supplements

Instructor Resource Site

For additional information, custom options, or to request a personalized walkthrough of these resources, please contact your sales representative.

Get additional teaching aids for use in your course:

  • Infographic: 5 Reasons You Should Study Mass Communication
  • Podcast: Current Trends Shaping the Field of Mass Communication
  • Author Blog: Dynamics of Writing
LMS cartridge included with this title for use in Blackboard, Canvas, Brightspace by Desire2Learn (D2L), and Moodle

The LMS cartridge makes it easy to import this title’s instructor resources into your learning management system (LMS). These resources include:
  • Test banks
  • Editable chapter-specific PowerPoint® slides
  • Sample course syllabi
  • Lecture notes
  • All tables and figures from the textbook
Don’t use an LMS platform?

You can still access the online resources for this title via the password-protected Instructor Resource Site.

"This is the smoothest student onboarding process I have ever experienced. Everything is syncing and the students were able to figure things out with almost no help from me."

Echo Leaver
Instructor, Salisbury University

"With Vantage, I set up my course in under 10 minutes, which is unheard of...I love Vantage!"

Karin Machluf
Instructor, Penn State Scranton

"Extremely valuable! Interactive, engaging and simple to use."

Alyssa Salazar
Student, University of North Texas

"It really helps you wrap your head around what you're learning and come to a complete understanding of the course material."

Aubrey Akins
Student, St. Bonaventure University

"Student performance after implementing Vantage is incredible...this is a really tangible way to see that."

Karen Deeming
Instructor, Merced College

"I think that Vantage [is] an ideal system that will promote engagement of students."

Linda Trautman
Instructor, Ohio University

"I am really excited to have tools that help motivate students to actually do the reading..."

Emily Hopkins
Instructor, University of Scranton

"...Really going to deepen students' understanding and...boost their comprehension."

Daniel Okamura
Instructor, University of Nevada, Las Vegas

"I have used every other major digital platform that exists, and I can say that Vantage has no equal."

William Parent
Instructor, San Jacinto College

"My learners really enjoyed the SAGE Vantage experience. Many of them said it forced them to read, which aided in their comprehension…The feedback I received is that they all really enjoyed the interactive nature of the program, as well as the [number] of activities..."

Daniel Amoruso
Instructor, Boise State University
Key features
FAVORITE SAGE VANTAGE FEATURES

Features Instructors Love


Features Students Love




Enables Easy, 3-Step Course Creation. Our simple interface enables you to create your course in minutes so you can focus on content. Just enter your course information, select your assignments and grading preferences, and review your settings.

Drives Student Engagement. An evidence-based learning design integrates text content with frequent multimedia activities and learning assessments to facilitate better student preparation, engagement, and learning retention.
  • A student dashboard offers easy access to text content and visually tracks progress on assignments and assessments.
  • Study tools, including flashcards and note-taking, highlighting, and definition look-up capabilities, give students all they need for class preparation and course success.
  • Assignable Knowledge Checks (with helpful hints) provide formative assessments after each major section of text content to reinforce retention of key concepts.
  • Critical Thinking Checks and Chapter Quizzes provide summative assessments at the end of each chapter to measure progress and long-term retention.
  • Assignable multimedia activities with assessment—including video and reading activities—build critical thinking and data literacy while consistently engaging students in an interactive application of text content. Focused feedback on correct and incorrect answers eliminates any guesswork in the learning journey.
Ensures Student Accountability. Auto-graded assignments feed your gradebook while instructor reports complement your ability to track student activity, assignment completion, and learning objective mastery. These real-time analytics provide quick insights into individual and class performance for tailoring course instruction to help you address the needs of struggling students.

Delivers First-day-of-class Access and Flexibility. With our 2-week grace period access, all students can use Vantage on the very first day of class. The flexibility to use Vantage on mobile, desktop, or tablet devices means your dynamic Vantage content will consistently be available to learners any time they need it.

Offers Best-in-class Technical Support and Training. Our personalized support for instructors, students, and LMS administrators facilitates an easy transition to Vantage and the quality service you’ve come to expect from Sage.
  • Customizable Learning Management System (LMS) Integration. Our approach to integration empowers you to drive students to the content you want them to see in your LMS immediately following Single Sign On (SSO). In addition, automatic grade sync and full gradebook integration options can bolster timesaving, streamlined access to all your course content.
  • Dedicated Technical Support. We are proud to offer robust technical assistance from our team of Sage educational technology experts based in New York. Instructors and students can access extended weekday and weekend support via phone, email, and online communication.
  • Live and Self-Service Training. Synchronous training sessions are available to every Vantage adopter and complement our full suite of self-service “how-to” tools. Guided walk-throughs of basic and advanced Vantage features and live Q & A discussions empower you to personalize your course design and determine how Vantage can best support your teaching goals.
KEY FEATURES OF EXPLORING MASS COMMUNICATION: CONNECTING WITH THE WORLD OF MEDIA
  • An emphasis on diversity and inclusion interweaved throughout, with examples that today's students will connect with.
  • Chapter opening questions ask students to draw on their own experience and knowledge before diving into the historical and practical ideas that will be explored in the chapter.
  • Key Names showcases important people, their contributions and achievements, including familiar names along with other valuable figures who are not as well known, acknowledging the people who have contributed to the field.
  • A Deeper Look delves into topics where additional depth and context can be expounded upon and provide useful insight.
  • Media Literacy Moment urges students to become savvier media consumers by thinking critically about how today's digital age affects them and how they can best engage with media and feel more self-assured in their interactions with it.
  • The Job Availability feature in each practical chapter highlights a list of potential jobs in the field, along with descriptions of what they would do as part of their daily work life.

Sage College Publishing

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