Conducting Research Interviews for Business and Management Students
- Catherine Cassell - University of Birmingham, UK
Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method.
Part of SAGE’s Mastering Business Research Methods Series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.
Practical guide with a lot of good examples. Can be too much for some students, but most can benefit from it a lot.
A useful, easy to follow textbook suitable for third year undergraduate students seeking to obtain some essential understanding of basic business research skills, concentrating on how to conduct interviews.
Recommended for research students collecting data from interviews. Naturally, it benefits qualitative data researchers more than quantitative (survey) research. The steps of identification, conducting, and analysing are reasonably well discussed.
Same as with the other book I inspected from this series, I am not I'm not quite happy with the layout of the book, as it's quite hard to follow. In genereal, however, I find it good to have the different methods split up in individual books, as it is easier for students to handle, that's the reason why I put them on the "supplemental" reading list. The "examples of research interviews" should rather be integrated within the previous chapters than being an individual chapter. I think this would be more helpful.
Useful advice for Doctoral and Masters level students.
Sage College Publishing
