Advanced Focus Group Research

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Edward F. Fern - Virginia Polytechnic Institute and State University, USA

Courses:
Focus Group Research

June 2001 | 264 pages | SAGE Publications, Inc

Description
Contents

Advanced Focus Group Research examines the focus group research process in depth. It uncovers and addresses many of the complexities researchers encounter in conducting focus group research and introduces a conceptual framework that helps researchers make informed decisions about how to plan a focus group research project. Specifically written for researchers and students with a fundamental knowledge of focus group research, the book gives numerous examples of what researchers should and should not do in designing their own research projects. In addition, it critically examines the limits of focus groups and suggests how to use focus groups for nontraditional research tasks.

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ISBN: 9780761912484	Hardcover	Suggested Retail Price: $197.00	Bookstore Price: $157.60
ISBN: 9780761912491	Paperback	Suggested Retail Price: $142.00	Bookstore Price: $113.60
ISBN: 9781452216423	Electronic Version	Suggested Retail Price: $88.00	Bookstore Price: $70.40

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Introduction and Conceptual Framework

Group Composition, Individual Charecteristics, and Cohesion

The Research Setting

The Focus Group Moderator

Factors That Affect the Focus Group Discussion Process

Methodological Issues in Focus Group Research

Representativeness, Independence, Degrees of Freedom, and Theory Confirmation

Exploratory Tasks

Experiential Tasks

Clinical Tasks

Planning and Reporting Future Focus Group Research

For instructors

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