The Power of Branding

Tony Sinanis - Cantiague Elementary School (Jericho School District, NY)
Joseph Sanfelippo - Fall Creek School District, WI

Additional resources:

Series:
Corwin Connected Educators Series

Courses:
Internet for Educators | Trends/Issues in Instructional Technology

September 2014 | 72 pages | Corwin

Turn a spotlight on what’s great about your school!

Inform, engage, and support your school community with this step-by-step guide in the Connected Educators Series. Begin exploring the benefits of branding and create an action plan for sharing the excellent things unfolding in your classroom, school, or district. Includes concrete suggestions and in-depth case studies that will help you:

Artfully create a brand name, symbol or design
Share great events using blogs and more
Empower all stakeholders, including students
Teach digital citizenship K-12

Use this all-inclusive guide to start sharing just how special your school is!

The Corwin Connected Educators series is your key to unlocking the greatest resource available to all educators: other educators. Being a Connected Educator is more than a set of actions: it’s a belief in the potential of technology to fuel lifelong learning. To explore the other books in this series, visit the Corwin Connected Educators website.

Check out the Connected Educator Series matrix to find out which book is right for you.

“Focusing on the positive things happening in schools gives leaders more drive and has a tremendous impact on school culture. This book is a powerful resource for leaders looking to promote the good in their schools.”
Todd Whitaker, Author of What Great Teachers Do Differently

“Tony and Joe not only recognize the significance of branding in education, but they provide an array of examples and strategies that will allow all educators to create a positive brand presence for their schools.”
Eric Sheninger, Author of Digital Leadership

Available Formats

ISBN: 9781483371917	Paperback	Suggested Retail Price: $15.95	Bookstore Price: $12.76
ISBN: 9781483371924	Electronic Version	Suggested Retail Price: $14.00	Bookstore Price: $11.20

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Preface by Peter DeWitt

Introduction

1. The Importance of Telling Your Story

2. Your Heart = Your Story

3. Building Your Brand & Preparing to Tell Your Story

4. Using Social Media to Tell Your Story

5. Giving Voice to All Stakeholders in the Storytelling Experience

6. Does the Brand Promise Match the Brand Experience?

7. It's a Wrap

References

Supplements

Companion Website

"Great leaders are intentional about everything they do. Tony and Joe's message stresses the importance of being intentional in telling the great stories of schools. Focusing on the positive things happening in schools gives leaders more drive and has a tremendous impact on school culture. This book is a powerful resource for leaders looking to promote the positive things happening in their schools to the community."

Todd Whitaker, Professor of Department of Educational Leadership

Indiana State University

"The power of a brand has long defined successful businesses. Tony and Joe not only recognize the significance of branding in education, but they provide an array of examples and strategies that will allow all educators to create a positive brand presence for their schools."

Eric Sheninger, Principal

New Milford High School, New Milford, NJ

"This is a must-read for educational leaders around the globe! I can think of no school leaders more equipped to write such a book than Tony Sinanis and Joe Sanfelippo, two veteran school administrators who have led the way in branding their schools in recent years. This practical book will motivate you to start sharing your school or district story in a systematic and multi-faceted way. The authors make a clear and compelling case for why branding our schools is a must in today's society. They then go on to tackle the how by providing specific and practical tips for doing so. This powerful book is extremely easy to read and is organized in a coherent manner; each chapter offers “two takeaways and a tip” that summarize the main points and offer a call to action as a way for others to get started. Our schools are doing amazing things; it is our responsibility to ensure that these stories get told. After reading this book, you will be inspired to proactively share and promote the stories of your teachers, students, classrooms, and schools with your school community—and the entire world!"

Jeff Zoul, Assistant Superintendent for Teaching and Learning

Deerfield Public Schools District, Deerfield, IL

"As of now there are about 20 books in the Corwin Connected Educator Series, a seemingly ever-growing set of titles masterminded by Peter DeWitt and Corwin Press. Each book is short enough to be read in one sitting, which makes the collection ideal for book studies and professional development, both during the summer and throughout the school year. Also, each paperback is authored by one or two educators who speak (and blog, tweet, etc.) with a credible voice in the world of connected education. Some of the topics include:

Flipped leadership
Tools for connecting educators, parents, and communities
Blogging for educators
Best practices for establishing a makerspace
Tools to connect and empower teachers

Finally, all of the authors are active on social media, and they regularly present at local conferences, which helps in bringing to life the contents of these books."

Ross Cooper, Supervisor of Instructional Practice K-12

Salisbury Township School District, Edutopia

Key features

This book explores the idea of why branding schools is important, the benefits of branding a school, and gives leaders an action plan for branding. Branding is a way for leaders to make students’ learning visible to the entire education community in order to share best practices, celebrate achievements, and make sure that the education community is focused on the most important person: the student. This book will give leaders:

An understanding of why branding is so important to students’ success
Stories of how branding has brought positive impacts to schools
Tools to start telling your school story

There is also the Connected Educators Series website where readers can connect with all of the authors of the series, find more resources, and find real support for putting branding into practice.