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Strategic Management
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Strategic Management

October 2008 | 232 pages | SAGE Publications Ltd
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Strategic Management is an accessible introduction to the subject that will help readers to extend their understanding of key concepts and enhance their thinking skills in line with course requirements. This book provides support on how to revise for exams and prepare for and write assessed pieces. Readers are encouraged not only to think like a professional strategist, but also to think about the subject area critically.
 
PART ONE
 
Introduction to Your Course Companion
 
How To Use the Book
 
Thinking Like a Strategist
 
Strategic Themes
 
PART TWO
 
What Is Strategy?
 
Strategic Planning and Control in Organizations
 
Analysis of the Macro (Far) Environment
 
Analysis of the Industry
 
Analysis of the Customer Interface
(Markets and Products)

 
 
Competitive Advantage
 
Resource Analysis
 
Value Chain
 
Organizational Culture
 
Growth and Development
 
Internal and External Methods of Development
 
Internationalisation
 
Choosing Your Strategy
 
Suitability and Acceptability (SFA) of the Strategy
 
Implementing Your Strategy
 
Strategic Leadership Issues

A well written, easy to use book, designed for students to compliment their own studies. Highly recommended reading.

Mr Christopher McKechnie
Scotton Hall, HM Forces
October 20, 2015
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Main Book for strategy class.

Professor Leif Erik Wollenweber
Business, Fachhochschule für Oekonomie und Management
June 22, 2015
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A greta resource for the thrid year module

Mr Simon Gillings
Institute of Education and Public Services, Gloucestershire University
July 18, 2012
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Chris Jeffs approach to strategic management is like a breath of fresh air through the subject. Gone are pages of lengthy debate found in so many other texts and they have been replaced by succinct appraisals and applications of the theory, practical advice and guidance and troubleshooting tips.

While the author acknowledges existing research and assists the student in expanding their knowledge through sections such as 'Taking it Further' and guidance on examination questions, the tips on application including common errors are invaluable.

This is a student centred text written from (and for) the perspective of an experienced lecturer and is a must read for all strategic management courses.

Mr Paul Matthews
Business Administration , B'ham College of Food, Tourism & Creative Studies
July 12, 2011
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The book is ideal for starters to gain an overview of the field of strategic management. However, it cannot replace a regular textbook.

Dr Bjoern Baltzer
Business, Economics and Social Sciences, University of Bamberg
August 10, 2010
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Sample Materials & Chapters

Introduction PDF

Chapter One PDF

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You can purchase or sample this product on our Sage College Publishing site:

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