Racism, Sexism, and the Media
Multicultural Issues Into the New Communications Age
- Clint C Wilson II - Howard University, USA
- Felix Gutierrez - University of Southern California, USA
- Lena Chao - California State University, Los Angeles, USA
As our society becomes increasingly diverse, racial, ethnic, and gender inclusiveness and equality have taken on new life in the United States. The Fourth Edition of Racism, Sexism, and the Media examines how different race, ethnic, and gender groups fit into the fabric of America; how the media influence and shape everyone's perception of how they fit; and how the media and advertisers are continuously adapting their communications to effectively reach these groups. The authors explore how the rise of class/group-focused communication, resulting from the convergence of new media technologies and continued demographic segmentation of audiences, has led media outlets and advertisers to see women and people of color as influential key audiences and target markets, as well as a source of stereotypes, which may lead to media insensitivity and may help perpetuate social inequity.
The Fourth Edition includes updated content on topics covered in the previous editions, such as film, television, radio, print media, advertising, and public relations. It also incorporates new material on: women of color, including an integrated assessment of their media experiences; new material on Muslim, Arab, and Asian groups; new technologies; and social media use and their impact. Presented in a logical, easy-to-follow format, this text offers readers an enhanced and expanded understanding of how women and minorities in the United States shape and are shaped by today's media environment.
I think this book covers many important topics that are relevant to my course. However, as a community college instructor, I have to weigh the value of the content against the cost to students. As such, I decided that I couldn't justify the money students would have to pay for this book.
Definitely a cogent text with which to introduce students to these important themes and their interconnections.
Excellent text. Loved the depth of issues.
Not specific enough to sport context for me to adopt for my course purposes.
I'll adopt individual chapters where fitted, but as a textbook, it doesn't fit into the undergrad classes I'm teaching.
Thanks for sending the review copy!
I found that this book is very informative and breaks the information down well so that the students can understand it.
The book arrived far too late for me to submit it as a textbook for my winter course. I got it mid Nov and my decision date was Nov 1. No time to review and decide whether or not to use it.
Sage College Publishing
