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The book is supplemental to the other books of the course that focus on CSR

The book was interesting to read but I did not feel justified in recommending other than as back-up reading. I would not expect the students to buy it, though it would be useful to have one of the books in the library.

Useful combination of case studies reflecting upon practice with theoretical perspectives

It looks at marketing in a different way; it is very user friendly and it can be used across a number of modules in the faculty.

This book is very important for business students and practitioners. This book combines theory and practice and it is very useful for students.

I was transferred to another division and not being in charge of the course anymore.

This class it was intended for (Retailing Across Cultures) is currently on hold due to restructuring. I do like the book, though, and might still adopt it at a later time.

Excellent theoretical approach to social media. Most appropriate for postgraduate students

I teach a module on fashion brand management and find it essential to look into marketing ethics. This book is an excellent supplemental read for understanding ethics, consumption and hence questions of sustainability in any industry. The intermittent case studies are also very helpful.

This textbook provides students with a very good overview of the topic of ethics and the relationship between marketing and society.