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Fundraising
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Fundraising
Principles and Practice

Second Edition
August 2024 | 488 pages | SAGE Publications, Inc
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The Second Edition of Fundraising: Principles and Practice by best-selling author Michael Worth offers an updated comprehensive introduction to fundraising that focuses on both theory and practice. The text is designed to engage students in thinking critically about issues in fundraising and philanthropy to prepare them for careers in the nonprofit sector. Worth explores key topics like donors, annual giving programs, major gift programs, and corporate and foundation giving and campaigns. A chapter on international and global fundraising and philanthropy covers key considerations, obstacles, and strategies for managing international NGOs and global organizations, and coverage of planned giving and digital fundraising reflect important current trends.
 
1. Understanding the Nonprofit Sector and Nonprofit Organizations
CASE 1.1: THE SMITHSONIAN INSTITUTION AND THE CATHERINE B. REYNOLDS FOUNDATION

 
 
2. Overview of Fundraising and Philanthropy
CASE 2.1: THE METH PROJECT

 
CASE 2.2: NEW YORK CITY PARKS

 
 
3. Understanding Donors
CASE 3.1: GREG VERSTANDIG

 
CASE 3.2: OSEOLA MCCARTY

 
 
4. Principles of Fundraising
CASE 4.1: UNITED NATIONS FOUNDATION

 
CASE 4.2: MITCHELL FAMILY AND THE UNIVERSITY OF SOUTH ALABAMA

 
CASE 4.3: MACKENZIE SCOTT

 
 
5. Preparing for Successful Fundraising
CASE 5.1: AMERICAN RED CROSS

 
CASE 5.2: SILICON VALLEY COMMUNITY FOUNDATION

 
 
6. Raising Current Operating Support and Building a Base of Donors
CASE 6.1: GIVINGTUESDAY

 
 
7. Major and Principal Gifts
CASES 7.1–7.4 MAJOR GIFT SOLICITATIOINS

 
CASE 7.1: DON R.N. BLITZER

 
CASE 7.2: PHILLIS N. THROPIST

 
CASE 7.3: MARTHA AND FRED GENEROUS

 
CASE 7.4: ELLEN ENTREPRENEUR

 
 
8. Planned Giving
CASES 8.1–8.6 PLANNED GIFT DONORS

 
CASE 8.1: MARY

 
CASE 8.2: TOM AND BARBARA

 
CASE 8.3: MILDRED AND SUE

 
CASE 8.4 HARRY AND BETH

 
CASE 8.5: ANN

 
CASE 8.6: EDUARDO

 
 
9. Corporate Support
CASES 9.1–9.6 NONPROFIT-CORPORATE RELATIONSHIPS

 
CASE 9.1: SHARE OUR STRENGTH/NO KID HUNGRY

 
CASE 9.2: READING IS FUNDAMENTAL AND AMAZON

 
CASE 9.3: DAWN AND BIRD RESCUE

 
CASE 9.4: THE BODY SHOP: TIME TO CARE

 
CASE 9.5: HANES NATIONAL SOCK DRIVE

 
CASE 9.6: AARP

 
CASE 9.7: BEAUTY BAKERIE JUNETEENTH FESTIVAL

 
 
10. Foundation Support
CASE 10.1: BILL & MELINDA GATES FOUNDATION

 
CASE 10.2: PEW CHARITABLE TRUSTS

 
CASE 10.3: NORTHWEST AREA FOUNDATION

 
 
11. Campaigns and Project Fundraising
CASES 11.1–11.4 CAMPAIGNS

 
CASE 11.1: FORWARD FOCUSED: FOR DREAMS AND BEYOND (OLD DOMINION UNIVERSITY)

 
CASE 11.2: LIFTING LIVES, LEADING THE WAY, THE CAMPAIGN FOR CLARK ATLANTA UNIVERSITY

 
CASE 11.3: SERVE. CARE. TRANSFORM. THE NEXT CHAPTER OF THE VALLEY HOSPITAL

 
CASE 11.4: NEIL ARMSTRONG'S SPACE SUIT

 
 
12. Managing Fundraising
CASE 12.1: CHARITY: WATER

 
 
13. Legal and Ethical Considerations
CASE 13.1: SACKLER FAMILY

 
 
14. International Fundraising and Philanthropy
CASE 14.1: WORLD CENTRAL KITCHEN

 
CASE 14.2: COVID-19 AND “NEW PHILANTHROPY” IN CHINA

 
 
Conclusion: Reflections on the Development Officer Role

Supplements

Instructor Site
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Online resources included with this text

The online resources for your text are available via the password-protected Instructor Resource Site, which offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides.

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A great primer on fundraising that covers a wide range of topics without being too overwhelming for students to comprehend.

Marina Saitgalina
Old Dominion University

This textbook is a very comprehensive overview of everything you need to know about philanthrophy shops and competencies, including context, tactics, and metrics for success. 

Samantha Marrs
Virginia Commonwealth University

A book that provides information about the wide scope of philanthropy and describes components of a good fundraising program.

Lora H. Warner
University of Wisconsin-Green Bay
Key features

KEY FEATURES:    

  • Blends theory and practice to provide readers with comprehensive coverage of essential fundraising principles and numerous real-world applications and insights
  • Emphasizes ethical and legal considerations to help readers make fundraising decisions that are both legal and ethical 
  • Case studies drawn from various nonprofit sub-sectors provide readers with opportunities to apply fundraising principles to real-world situations and encourage critical thinking
  • Discussion questions and exercises encourage classroom discussion and role play to help students to understand the practical applications of the theories  
  • A chapter on international and global fundraising and philanthropy covers key considerations, obstacles, and strategies for managing international NGOs and global organizations

NEW TO THIS EDITION:
  • Updated research and discussion on recent changes in fundraising and philanthropy, particularly the growth of digital fundraising and changes caused by the COVID pandemic and social justice movements, is incorporated throughout the book.
  • Updated cases show fundraising principles in action.
  • Additional discussion questions and suggested readings encourage students to dig deeper.
  • New learning objectives frame each chapter.

Sample Materials & Chapters

Worth_2e_Ch01

Worth_2e_Ch02

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