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Sustainable Marketing
A Holistic Approach

Second Edition

Mark Peterson - University of Wyoming, USA

Additional resources:

Courses:
Business Ethics | Corporate Social Responsibility | Marketing Management | Marketing Management | Principles of Marketing

September 2021 | 440 pages | SAGE Publications Ltd

In a cutting-edge text that explores the sustainability practices that benefit companies, stakeholders and consumers, Peterson draws upon current research and industry examples to dissect the interplay between marketing and wider society. He encourages us to critically asses the demand for business to adapt profitably to sustainability guidelines or environmental concerns.

This new book:

Includes a range of pedagogic features such as; Throwing shade boxes, chapter overview & objectives, Mavericks who made it cases and end-of-chapter questions.

Is designed to suit a 12 week teaching term, featuring sustainability in marketing from a ‘macro’ and issues-based perspective.

Covers sustainability in the global marketing from different issues and perspectives and grounds theory in a wide range of recognisable examples such as Toms, Facebook, Juul, Costco, Greta Thunberg.

Available Formats

ISBN: 9781526494634	Paperback	Suggested Retail Price: $76.00	Bookstore Price: $60.80
ISBN: 9781526494641	Hardcover	Suggested Retail Price: $233.00	Bookstore Price: $186.40
ISBN: 9781529769272	Electronic Version	Suggested Retail Price: $68.00	Bookstore Price: $54.40

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Part I: Macromarketing for Sustainable Marketing

Chapter 1: 21st Century Micro and Macro Issues

Chapter 2: Marketing and Society

Chapter 3: Stakeholders in Marketing

Chapter 4: The Role of Business in Society

Chapter 5: The Role of the State in Society

Part II: Important Factors Affecting Sustainable Marketing

Chapter 6: Globalization and Protectionism

Chapter 7: Contemporary Consumers

Part III: Sustainable Marketing for the Environment

Chapter 8: The Environmental Imperative

Chapter 9: Environmentally Oriented Business

Chapter 10: Sustainable Business Practices

Part IV: Sustainable Marketing for Equity

Chapter 11: Developing Markets

Chapter 12: Poverty Alleviation

Supplements

Click for online resources

study.sagepub.com/peterson2e

Instructor resources:

PowerPoint slides
Teaching guide
Testbank
Essay questions
Resource pack

Preview this book

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Sample Materials & Chapters

Chapter 8: The Environmental Imperative

Chapter 9: Environmentally Oriented Business

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