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This book is clear, simple and practice-driven. There are a lot of useful frameworks that will be useful for our students and approaches to marketing that include social marketing and non profit marketing.

Dr Chiara Bernardi

Up-to-date and includes a variety of recent case studies. Easy to follow and well laid out. A marketing for the coming digital age text.

Mr Ollie Brook

Interesting contemporary approach

Miss Olalonpe Ige

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