Introduction to Media Literacy
- W. James Potter - University of California, Santa Barbara, USA
Introduction to Media Literacy builds students’ media literacy step-by-step to make them more knowledgeable and engaged producers and consumers of media. In nine streamlined chapters, students learn how the mass media operate and how to use the media in better ways to achieve their own personal goals. All of the essential media topics are covered—from understanding media audiences, industries, and effects to confronting controversies like media ownership, privacy, and violence—in a concise format that keeps students focused on effectively improving their media literacy skills.
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- Test banks provide a diverse range of pre-written options as well as the opportunity to edit any question and/or insert your own personalized questions to effectively assess students’ progress and understanding.
- Editable, chapter-specific PowerPoint® slides offer complete flexibility for creating a multimedia presentation for your course.
- Lecture notes summarize key concepts on a chapter-by-chapter basis to help with preparation for lectures and class discussions.
- EXCLUSIVE! Access to full-text SAGE journal articles that have been carefully selected to support and expand on the concepts presented in each chapter
- Chapter-specific discussion questions help launch classroom interaction by prompting students to engage with the material and by reinforcing important content
- Carefully selected chapter-by-chapter video and multimedia content, which enhance classroom-based explorations of key topics.
- Exhibits from the printed book are available in an easily-downloadable format for use in papers, hand-outs, and presentations
- A common course cartridge includes all of the instructor resources and assessment material from the student study site, making it easy for instructors to upload and use these materials in learning management systems such as Blackboard™, Angel®, Moodle™, Canvas, and Desire2Learn™
SAGE edge for Students provides a personalized approach to help students accomplish their coursework goals in an easy-to-use learning environment.
- A customized online action plan includes tips and feedback on progress through the course and materials, which allows students to individualize their learning experience
- Learning objectives reinforce the most important material
- Mobile-friendly practice quizzes allow for independent assessment by students of their mastery of course material
- Mobile-friendly eFlashcards strengthen understanding of key terms and concepts
- EXCLUSIVE! Access to full-text SAGE journal articles that have been carefully selected to support and expand on the concepts presented in each chapter
- Carefully selected chapter-by-chapter video and multimedia content which enhance classroom-based explorations of key topic
- Chapter-specific study questions are designed to help reinforce key concepts in each chapter for self-review
Overall a nice overview book, well laid out and considered. Some very good exercises provided. Colour images would have enhanced the book.
essential reading for our level three media learners with invaluable information and extension tasks that they can use to gain more form lectures
The 'Introduction to Media Literacy' is a well-structured book that helps Media students improve their media literacy and familiarise with ideas and concepts that are confusing or new to them. Test Your Knowledge questions help with mapping prior knowledge and can be used as an ice-breaker setting the tone for each lecture.
Introduction to Media Literacy provides a well-structured and an easy-to-read introduction to the complex topic of media literacy. What I found of a particular value while using this book in my course were the practical assignments that helped my students think further about the topics they have learned about and see how they can apply these concepts in their everyday life.
Sage College Publishing
